Showing posts with label Articles. Show all posts
Showing posts with label Articles. Show all posts

Friday, August 16, 2013

Top 10 Most Expensive Military Planes

F/A-18 Hornet

10. F/A-18 Hornet: $94 million
First entering service in the 1980s, the twin-engine fighter plane was the U.S.'s first strike fighter — an aircraft capable of attacking both ground and aerial targets. It has seen action in Operation Desert Storm and as the aircraft of the Navy's Blue Angels Flight Demonstration Squadron. The F/A-18 is also used by Canada, Australia, Finland, Kuwait, Malaysia, Spain and Switzerland.

EA-18G Growler

9. EA-18G Growler: $102 million
Hot off the presses, the Growler is a lightly armed version of the F/A-18 fighter that has been updated for electronic warfare (it is currently being delivered to the Navy). Growlers are capable of not only finding and disrupting anti-aircraft radar, but also jamming enemy communications.

V-22 Osprey

8. V-22 Osprey: $118 million
This tiltrotor aircraft, which takes off and lands like a helicopter but can fly faster and farther like a fixed-wing plane, was first used in combat in Iraq in 2007. The Osprey's production has been bedeviled by design and construction problems: the craft claimed the lives of at least 30 Marines and civilians during its development alone (former Vice President Dick Cheney tried repeatedly to ground the plane). Still, because of its range and versatility, the Marine Corps plans to deploy a squadron of V-22s to Afghanistan by the end of the year.

F-35 Lightning II

7. F-35 Lightning II: $122 million
Lockheed Martin's 2001 deal to build these stealth, supersonic fighter jets was at the time the largest military contract ever. The F-35s, intended to replace an aging aircraft arsenal, were developed as part of a Joint Strike Fighter program between the U.S. and its allies and were criticized as underpowered and overweight — and therefore easy targets. Making matters worse, from 2007 to 2008, cyberspies infiltrated the 7.5 million lines of computer code that powered the Joint Strike Fighter, raising concerns that enemies could copy the F-35's design and exploit its weaknesses. In April 2009, Lockheed Martin said it did not believe the program had been compromised.

E-2D Advanced Hawkeye

6. E-2D Advanced Hawkeye: $232 million
A major step forward for surveillance and reconnaissance, the Advanced Hawkeye's powerful new radar system will increase the range of territory an aircraft can monitor by 300%. "It can probably watch the pistachios pop in Iran," an analyst for the think tank Lexington Institute told National Defense in July. Though development of the plane is on track and two test versions have been delivered to the Navy, budget cuts may keep the planes grounded for at least a year longer than planned.

VH-71 Kestrel

5. VH-71 Kestrel: $241 million
This high-tech helicopter project, intended to replace the President's aging chopper fleet, was running more than 50% over budget by the time Barack Obama took office. Soon after his Inauguration, the President announced plans to scrap the helicopters because of cost overruns. On July 22, however, the House Appropriations Committee unanimously approved restoring $485 million to fund the Kestrels.

P-8A Poseidon

4. P-8A Poseidon: $290 million
Boeing's spruced-up military version of its 737 jet will be used by the Navy to conduct anti-submarine warfare and gather intelligence. It can carry torpedoes, missiles, depth charges and other weapons. The P-8A is expected to go into service in 2013.

C17A Globemaster III

3. C17A Globemaster III: $328 million
The Air Force military-transport plane is used to move troops into war zones, perform medical evacuations and conduct airdrop missions. There are 190 C17As in service; the aircraft is propelled by four turbofan engines (of the same type used on the twin-engine Boeing 757) and can drop 102 paratroopers at once. In operation since 1993, it has been used to deliver troops and humanitarian aid to Afghanistan and Iraq.

F-22 Raptor

2. F-22 Raptor: $350 million
First conceived during the Cold War as an airframe to vie with Soviet aircraft that was never built, the F-22 is touted by manufacturer Lockheed Martin as the best overall combat plane in the world — not to mention the most expensive. It can shoot down enemy cruise missiles, fly long distances at supersonic speeds and avoid nearly all types of radar detection. But the Senate debate over whether to build seven more — at a taxpayer cost of $1.67 billion — eventually came down to the plane's job-creating abilities. The axed project would have employed 25,000 Americans.

B-2 Spirit

1. B-2 Spirit: $2.4 billion
The B-2 bomber was so costly that Congress cut its initial 1987 purchase order from 132 to 21. (A 2008 crash leaves the current number at 20.) The B-2 is hard to detect via infrared, acoustic, electromagnetic, visual or radar signals. This stealth capability makes it able to attack enemy targets with less fear of retaliation. In use since 1993, the B-2 has been deployed to both Iraq and Afghanistan.

Sunday, March 22, 2009

The Best Online Marketing Strategy

The Best Online Marketing Strategy
by Kevin Kielty

Tips for Starting a New Online Business

One of the biggest mistakes that many businesses online and offline make is that they do not have a plan for success. Even though it is an online business, you should still have a business plan and you should have a search marketing strategy and know that you are targeting a large enough market. You should do searches online on Google, and Yahoo, and MSN, and see which of your competitors come up for that search term.

You should also do some market research analysis so that you know which search terms people are searching for the most. Some search terms might only produce a couple, 10 or 20 searches a day, and other search terms might have several thousand a day. You will need a big enough market to target because you will be sharing that market with your competitors.

What it all comes down to in the end is that you have about 10 or 20 competitors on the front page of Google, Yahoo and MSN. You need to do the following well, to compete with these competitors.

1. Your website needs to have a better presentation than your competitors. This means a more engaging demonstration of the products and services you sell.

2. You need to come up as high as possible in the search engines either through search engine marketing or paid sponsored ads also known as pay-per-click.

3. Optimize your website so that search engines can find you organically. This is also known as search engine optimization.

Common Mistakes Beginners Make

1. They start targeting and promoting keywords before they know the value of the keywords they are promoting.

2. When using pay-per-click advertising, they direct everyone to the front page of their website. As much as possible, direct your ads to a detailed web page which matches up to your prospective customers search term.


Tips for a Successful Online Advertising Campaign

1. Have a customized landing page, which takes the prospective customer to the exact product, or service page for which they are searching.

2. To have a cost effective online marketing strategy there needs to be enough people searching for your product or service.

For example, if someone is searching for a particular type of guitar, your ad should feature that particular type of guitar. The more specific you are and the less searching the perspective customer has to do once they get to your web page, the more likely they are to contact you, buy your product, or take the action you want them to take.

You will need to research which search terms or keywords are searched on more frequently than other search terms so that you can make sure that you have the largest audience possible. You can do this using Google's keyword tool. Doing just this small amount of market research can make the difference between success or failure of your online business venture.

For example, if you're selling Widget A and there's only ten people a day in your area searching for Widget A, you are not going to be very successful. If however, there are 100,000 people a day searching for a Widget A and you only have two competitors who also sell Widget A, then there is room for you in that market.

Google's Keyword Tool and How to Use it

The first place to start with researching your keywords is the Google keyword tool, found here: https://adwords.google.com/select/KeywordToolExternal

Below are some useful features of Google's keyword tool:

1. You can enter various phrases describing your businesses products or services into the search box. The tool will give you results on different phrases and synonyms matching your description. It will also tell you which search terms produce the largest amount of traffic on a monthly basis.

2. If you are targeting the entire United States then the monthly traffic column per keyword is very accurate. If you are targeting a particular state within the United States then you would need to divide that number by the percentage of population in that state.

3. Google's keyword tool also has a column that indicates the average cost per click for each search term. This can be helpful for forecasting how much to price your product or service. For example, if you are selling something for $10.00 and it costs you $10.00 to get enough people to your website before anyone buys your product then you need to rethink your pricing model. If however, your product sells for $20.00 and it only costs you $5.00 in advertising before someone buys your product, then you have a cost effective marketing campaign.


Other Search Engine Marketing Strategies

In addition to pay-per-click, you can pursue search engine marketing techniques such as:
1. Article Marketing
2. Directory Marketing
3. Community Forum Marketing
4. Channel Partner Marketing

The goal of all of these marketing techniques is to get a higher search engine ranking for the search terms you are targeting. All of the methods above include backlinks to your website. Backlinks to your website is the number one criteria used by search engines to rank your website.

Online Market Penetration

After you have done your market research, the next thing you will want to do is to determine if it is a growing market.

One of the ways you can discover if you are in a growing market is by using Google Trends. When using Google Trends, enter a search term which describes your business or industry into the search box and view the trend line in the results. If the trend line is moving up then you are in a growing market. If the trend line is moving down, then you are in a declining market. This will give you a good indication if it would be worthwhile for you to launch your business.

Another way to tell if there is room for you in a particular market is to look at your online competitors. Often times if their websites have not been updated in a while, it can indicate they are doing a good business. Also, if you have to scroll down to the second or third page of the search results before you find a decent looking web page, that can indicate a large market.

If you want a successful online business, follow these steps:

Do the market research, do a competitive analysis and research the market trends for your industry, then you will be successful in your new online business.

About the Author:
Kevin Kielty writes for Internet Marketing Advantage in Raleigh, NC. Online marketing, and web design are his areas of expertise. Internet Marketing Advantage specializes in bringing together web design, and Raleigh Online Advertising.

How to Use Web Analytics to Grow Your Business

How to Use Web Analytics to Grow Your Business
By Mike Tekula (c) 2009


If you own a business, chances are you do. But don't pat yourself on the back too quickly.
By now it's widely-accepted that if you have a business card you should probably have a website. It doesn't matter what your company is selling - a website, however modest, has become a standard.
The real question is: what is your website doing for your business?

As a web marketer I often put this question to the business owners I meet. Not because I'm trying to lead into my sales pitch, but because I'm intrigued to hear the answer.

Most people get a certain "deer in the headlights" look in their eyes when I ask this question. To be fair, it's not a question we're used to hearing. But that's not all that's going on here.

Traditional advertising mediums - print, TV, radio, etc - are notoriously difficult to track. Sure, you'll know how often the phone is ringing or how many people come in with a coupon clipped from the Sunday paper, but what you don't know is how many people saw/heard your ad and whether they were interested, oblivious or, worse, annoyed.

Business owners are used to this. We all know we need to advertise - it's a necessary cost of doing business - so we buy that half-page ad in the Yellow Pages or the local newspaper, we sponsor an event or a little league team, we have a radio commercial written (maybe even with a jingle) and we hope for the best.

This has been a given in marketing since the beginning. But the web, and analytics, changed the game.

So how should you be using your web analytics to grow your audience, and your business, online?


Track Everything

With web analytics on your site you can track:

  • Where your traffic is coming from by
    - The referring website and page
    - The search engine and keyword used

  • Your website visitors by
    - Their location
    - Their operating system, browser and monitor resolution
    - Their network

  • Visitor behavior and actions by
    - Duration of visit (time on site)
    - Pages per visit (number of pages viewed)
    - Bounce rate (percentage of users who viewed only one page before leaving)
    - Conversion rate (percentage of users who completed a preset task)

If you're planning on doing any kind of web marketing, be it through search engines, email or advertising on other websites, information on your past and current traffic is crucial. Not to mention you'll want analytics in place so you can properly track the new traffic your promotions will, hopefully, bring in.

Tie Your Traffic Sources to Your Users' Actions

When looking at your analytics data the behavior and action metrics mean little by themselves. If the bounce rate of your site overall is 75%, what does that tell you? Well, this is a pretty high bounce rate - you should at least be shooting to have a bounce rate lower than 50%. But does this tell you exactly what is wrong?

Likewise, if you have secured advertising or a listing on another website, the number of visits coming in from that site only gives you part of the picture.

Tying your bounce rate to a specific traffic source, on the other hand, can tell you a lot.

If a given traffic source is generating a bounce rate of 85% or more, for example, this indicates that users are not being satisfied. There are a few possibilities as to why:

  • The users may not be well-qualified - or the site where you are listed or advertising might not have the best audience for your content/offer.

  • The listing/ad may promise something that the entry page does not live up to (or, at least, the promise is difficult to locate once the user arrives at your site).

  • Your site is simply not usable, is unattractive or unprofessional, causing users to leave immediately (and most don't come back)

  • Your users are not connecting with your content/offer.

There are other possibilities, but you'll want to find the most likely answer here - and try to fix it. Then, using the same metrics (traffic source + bounce rate), you can see whether things improve moving forward.

Using metrics like these you can also get a sense of which advertisements are bringing you a return on your investment and which aren't. With goal tracking in Google Analytics, for example, a conversion rate is added to just about every traffic metric, including referring websites. If you're finding that a website is sending you plenty of traffic but none of it is converting, re-examine the referring website's audience, how your site is being presented and the user's experience when they click through.

The Point

Your website is more than a brochure. It's an interactive tool for your users. The only true way to find out how they're using it (or not using it) is to get web analytics set up properly on your website (including setting goal points to track conversions).

And the best way to improve your website in the aim of building your business is to use the information your web analytics give you.

The age of blind advertising - of throwing money at the problem and hoping for the best - is dead.

If you aren't tracking everything, taking time on a regular basis to understand what the data reveals about your users and adjusting your efforts based on this information, you're missing an opportunity to optimize your advertising and get a better return on your budget.



In this economy, is that something you can afford?



About The Author
Mike Tekula is the President of Unstuck Digital - a Long Island, NY web marketing company that offers proven solutions and training for growing your business online.


Tuesday, February 10, 2009

Yahoo! -- Just a Little Story

Yahoo! is one of the most popular site on the Internet. More people visit Yahoo! every day than visit America Online or Google or Amazon.com or eBay or any other Internet destination. With more than 237 million users in 25 different countries (and 13 different languages), Yahoo! is visited by more than two-thirds of all Internet users at least once a month.

In January of 1994, David Filo and Jerry Yang, both are Stanford University PhD students, started keeping track of their favorite sites on the Web, collecting and classifying hundreds and then thousands of different Web pages. As their little hobby grew more time-consuming, Filo and Yang created a custom database to house their Web links, and they made the database available for free on the Web. They named the database Yahoo! (an acronym for Yet Another Hierarchical Officious Oracle) and, after about a year, moved their site from the overloaded Stanford servers to the larger-capacity servers of Netscape Communications Corporation.

In the spring of 1995, Yang and Filo began to realize the commercial appeal of their increasingly popular site; they accepted some venture capital and turned Yahoo! into a full-time business. Of course, the Yahoo! of today is a far cry from the database that resided on Filo and Yang’s personal workstations at Stanford.

By the end of 1994, Yahoo! had already received one million hits. The Yahoo! domain was created on January 18, 1995. Yang and Filo realized their website had massive business potential, and on March 1, 1995, Yahoo! was incorporated. On April 5, 1995, Michael Moritz of Sequoia Capital provided Yahoo! with two rounds of venture capital, raising approximately $3 million. On April 12, 1996, Yahoo! had its initial public offering, raising $33.8 million, by selling 2.6 million shares at $13 each.

Yahoo! has expanded well beyond a simple Web directory (even though most Yahoo! visitors still use the site primarily for searching). Today, Yahoo! is a fullfledged Web portal, a site that not only guides you to content across the Internet, but also contains its own proprietary content and services—everything from stock quotes to online auctions to interactive chat to free e-mail.

According to Web traffic analysis companies (including Compete.com, comScore, Alexa Internet, Netcraft, and Nielsen Ratings), the domain yahoo.com attracted at least 1.575 billion visitors annually by 2008. The global network of Yahoo! websites receives 3.4 billion page views per day on average as of October 2007. It is the second most visited website in the U.S., and the most visited website in the world.