Tuesday, February 10, 2009

Yahoo! -- Just a Little Story

Yahoo! is one of the most popular site on the Internet. More people visit Yahoo! every day than visit America Online or Google or Amazon.com or eBay or any other Internet destination. With more than 237 million users in 25 different countries (and 13 different languages), Yahoo! is visited by more than two-thirds of all Internet users at least once a month.

In January of 1994, David Filo and Jerry Yang, both are Stanford University PhD students, started keeping track of their favorite sites on the Web, collecting and classifying hundreds and then thousands of different Web pages. As their little hobby grew more time-consuming, Filo and Yang created a custom database to house their Web links, and they made the database available for free on the Web. They named the database Yahoo! (an acronym for Yet Another Hierarchical Officious Oracle) and, after about a year, moved their site from the overloaded Stanford servers to the larger-capacity servers of Netscape Communications Corporation.

In the spring of 1995, Yang and Filo began to realize the commercial appeal of their increasingly popular site; they accepted some venture capital and turned Yahoo! into a full-time business. Of course, the Yahoo! of today is a far cry from the database that resided on Filo and Yang’s personal workstations at Stanford.

By the end of 1994, Yahoo! had already received one million hits. The Yahoo! domain was created on January 18, 1995. Yang and Filo realized their website had massive business potential, and on March 1, 1995, Yahoo! was incorporated. On April 5, 1995, Michael Moritz of Sequoia Capital provided Yahoo! with two rounds of venture capital, raising approximately $3 million. On April 12, 1996, Yahoo! had its initial public offering, raising $33.8 million, by selling 2.6 million shares at $13 each.

Yahoo! has expanded well beyond a simple Web directory (even though most Yahoo! visitors still use the site primarily for searching). Today, Yahoo! is a fullfledged Web portal, a site that not only guides you to content across the Internet, but also contains its own proprietary content and services—everything from stock quotes to online auctions to interactive chat to free e-mail.

According to Web traffic analysis companies (including Compete.com, comScore, Alexa Internet, Netcraft, and Nielsen Ratings), the domain yahoo.com attracted at least 1.575 billion visitors annually by 2008. The global network of Yahoo! websites receives 3.4 billion page views per day on average as of October 2007. It is the second most visited website in the U.S., and the most visited website in the world.


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